To leverage on the announcement of the change in dealership in Melaka to re-position the brand positioning.

• This will involve planned and orchestrated Public Relations activities to maximize the leverage of the announcement
• Press releases on : ) the change of dealership to MBSA and b) strong support from DCM.
• These will be issued at planned intervals to generate a series of positive PR articles during the transitional period.
• The quality, reliability, and effective service and parts support must put across to provoke customers to call, enquire and try.
• Press conference and regular meetings with the local press will be required to reinforce the relationship.
• With conjunction with DCM, full colour press announcement advertisements will be placed in the local dailies to announce the change of dealership.

To re-position and enhance the MBSA Image

• Press releases on the latest forthcoming models to be sent to the local motoring journalists and facilitate test drives.
• To set aside a sponsorship fund for extra mileage sponsorship events and co-branding activities with strategic partners.
• To set up Road Shows at up market shopping complexes or at the central business districts with a high volume of human traffic (relevant to target customer profile). This is to maximize the exposure of the various models.
• To introduce an attractive Corporate/VIP Sales Programme and to tap on the recourses of our strategic partners, club and associations.
• MBSA owner’s recognition programme i.e. trough birthdays and wedding anniversaries.
• To introduce rewards programme for customers in the areas of after sales services.