From Y2002 data, the TTV for new cars in Malacca was 11,100 with the premium segment accounting for 6% or 670 units with the national car Proton, the volume seller taking a 32% share. Mercedes Benz's penetration of 6%

(40 units) was significantly lower than BMW's 23% (152 units). If it is apparent, that much more effort is required to address this position. From market intelligence, registration of "used" cars in the premium segment would have accounted for 25% of the segment size owning to the availability of import licenses from private business groups that has generally targeted the Mercedes Benz brand because of its wide acceptance. We project that the premium segment market would reach 900 units for this year and grow by at least 10% as the economy improves.