BlueEFFICIENCY – innovations for effi cient mobility
We do not pay lip service to protection of the
environment. It’s a matter close to our hearts. As
the inventor of the motor car, Mercedes - Benz
has a special responsibility – one we have undertaken
with all our might for many years. We can
already off er you 66 models that place far less
of a burden on the environment – without having
to compromise on safety, comfort and driving
enjoyment.
Our BlueEFFICIENCY concept comprises innovations
for effi cient mobility as well as optimised
processes all the way along the value chain. They
involve diff erent approaches, but they all have a
common goal : to make your individual mobility
as sustainable as possible.
The BlueEFFICIENCY measures – the Mercedes -
Benz efficiency package. The BlueEFFICIENCY
measures are comprehensive vehicle optimisations
which save fuel and, therefore, ease the
burden on the environment. Each model combines
the most effi cient engine with optimal aero -
dyna mic and energy - management measures to
minimise fuel consumption. Such measures
include intelligently controlled ancillaries, tyres
with optimised rolling resistance, the ECO
start / stop function, lightweight components and
an aerodynamically optimised body design. All
in all, these measures allow substantial savings
to be made : fuel consumption and, therefore, CO2
emissions are reduced by up to 23 %.
BlueTEC – the clean diesel. Mercedes - Benz has
brought to market BlueTEC technology for diesel
engines based on common - rail direct injection
( CDI ). It combines optimised combustion with
a modular emission - control system, all of which
makes BlueTEC an exceptionally clean diesel
technology. Not only does it remove up to 95 % of
the particulate from the exhaust gases, it also
reduces nitrogen oxides by up to 90 %. All that
remains is water, harmless nitrogen and the
satisfying feeling of having helped to ease the
burden on the environment.
HYBRID – the intelligent combination of petrol
and electric drive. A well - established team makes
a lot of things easier. And this is certainly truein the case of HYBRID technology. During braking,
the electric motor supplies the battery with
kinetic energy. When needed, this energy is forwarded
to the electric drive, which assists the
petrol engine when the car is accelerating. What’s
more, the ECU shuts off the petrol engine when
the speed falls below 15 km / h. In this way, a
HYBRID can reduce fuel consumption by up to
20 %. So it looks after the environment as well as
your bank balance. Perfect teamwork, you might
say.
BlueTEC HYBRID – clean diesel combined with
electric drive. BlueTEC HYBRID technology
marries the benefi ts of HYBRID technology with
those of BlueTEC technology : during braking, the
kinetic energy is converted into electrical energy,
which can be re - used when required. At the same
time, the BlueTEC technology cleans the exhaust
gases and removes most of the pollutants.
Innovative drive systems that break new ground.
Concept BlueZERO F - CELL, E - CELL and E - CELL
PLUS. Mercedes - Benz has developed three further
drive concepts with an electric motor and a
battery for storing energy as part of its close - to -
production Concept BlueZERO : E - CELL with an
electric motor, which only draws its energy from
the battery ; E - CELL PLUS with a battery and an
internal combustion engine ( Range Extender ) ;
and F - CELL with an additional fuel cell for generating
power.
Saloon 
C-Class Webspecial
