> Mercedes-Benz Malacca, Malaysia
 
MBSA Automotive Malaysia Sdn. Bhd.
 
 
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Business Strategy
     
         
  Objectives - It is re-establish the brand's presence in Malacca, regain customer's confidence in the provision of strong after-sales support. We are committed during the initial 3 years of operations to achieve a breakeven profit position.

Policies - Upgrade skill levels and adopt customer friendly practices for sales and service. Adopt fully the corporate identity requirements befitting the status of the brand.

Systems & Training - Integrate fully CRM procedures in all staff. All contact staff will be required to undergo training in Singapore before deployment.

Volume Commitments - With the strong business connections and good track record our management has in Malaysia, we are confident in proposing the 3-year volume commitment for the Malacca market.

 

 

 
 

 

 
         
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